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Development
We have developed and continue to evolve cutting-edge distribution platforms to drive direct bookings and optimize rates for greater returns.

Operator

Chatrium Hospitality

Management Contract
Long-Term Lease
Asset Management
Sales, Marketing & Distribution
Owner Representation

Ownership

CRC will either invest in operational hotels or green fields to develop hotels, residences or condominiums, on its own balance sheet.

Acquire operational but underperforming hotels valued below replacement cost, to be rebranded as Maitria. Drive returns through brand repositioning, revenue and distribution optimization, strategic asset enhancement and operational improvements.

Co-investment

CRC is the anchor investor and seed hotel investment fund, raising third-party capital to pursue hotel asset acquisitions.

Acquire operational but underperforming hotels valued below replacement cost, to be rebranded as Maitria. Drive returns through brand repositioning, revenue and distribution optimization, strategic asset enhancement and operational improvements.

Technical Support for Design and Construction

Chatrium Hospitality Technical Support team focuses on establishing effective design and construction for all greenfield, renovation, and refurbish projects. We work closely with project managers, designers, and consultants to deliver the owner’s desired outcomes. 

The team will be involved with the project from the start to the handover of the project to maximize return on investment. Our technical service provides the owner with our brand standards, preferred suppliers, partners, and designers. Our team does periodic site inspect and will meet with responsible personals. Owners can rest assured that each project is efficiently built, delivered on time with modern functionalities in line with our brand standards and your budget. 

Operational Efficiency

  • Attraction & retention of top performers
  • Constant skill & ethos development
  • Personalised quality experiences
  • Chatrium policy & procedures (P&P)
  • Quality assurance team
  • Data driven
  • Procurement, local economy support
  • Think first, think earth
  • Work with specialists / partners

Diverse Distribution

  • Chatrium application
  • Property website with direct
  • Chat function
  • Booking engine
  • Responsive mobile sites
  • Loyalty program
  • Over 100 sales channels
  • Sales force automation
  • Drive business through social media
  • Customer relationship system

Hotel and Residence Management Service

Service Excellence

Brand Standards

Policies and Procedures are the backbone of our operationsand give CHH flair to all services.

Operational Manuals

Enables all members members, including the executive committee, to follow CHH guidelines.

Chatrium Promise

Guarantees safety, cleanliness and an environmentally friendly establishment for guests and the community

Pre-opening Services

Systematic framework for a successful launch.

Training & People Development

Classroom, online and on-the-job training is tailored to each function within the hotel to develop and nurture team members

Quality Assurance

Provide on-the-job training, performance review and offer consultation to operational teams for permanent outcomes.

Performance Review

Inspection by regular internal audits in conjunction with partnered external asset companies.

Sourcing

Gain access to verified CHH suppliers and procurement system.

Leave it to the Professionals

Access CHH partners including international brands like Ecolab, TravelClick, Thann Spa, The Coffee Club, Kaercher and more.

Customer Satisfaction

Succeeding through listening to our customers is the only way to move into the future and has the most significant impact in return on investment.

As an experienced hotel group in Thailand, Chatrium Hospitality can aid you to boost your hotel's  revenue and performance. 

Our partner Review Pro supplies guest feedback collected from 200+ online travel agencies (OTAs) and review sites in more than 75 languages.

 

CHH CHATRIUM HOSPITALITY
compared to Asian standards.

NPS NET PROMOTER SCORE
a metric based on one simple question: “How likely are you to recommend this business to a friend or colleague?”

GRI GLOBAL CUSTOMER REVIEW INDEX
is an industry standard. Measurement of online reputation based on most recent reviews, and their possibility to positively influence the booking process online.

SA SEMANTIC ANALYSIS
provides a deeper understanding of what clients are saying about the hotel and helps to identify both areas of operational excellence and areas of improvement.

Sales & Marketing

Our Sales, Revenue & Marketing teams strive to satisfy our guests and partners alike. We measure success not only based on the results that we generate for our stakeholders but also by your experience with us.

Our Revenue Management Team leverages their market knowledge to execute pricing strategies and inventory management in sync with demand to enhance a hotel's competitiveness and increase the market share.

Our regional and property-based sales teams are equipped with in-depth market knowledge and planning tools. Our teams engage customers at all levels, local and global, with our total account management strategy, meaning the clients get a single point of contact which helps to build long-standing relationships and in turn grows business.

Our hotels lead the market share with our integrated platforms including revenue management, eCommerce, property management systems and global distribution.

Best in Class Global Distribution

Our direct booking system, seamlessly integratedwith our website and mobile app, offers instant availability across our branded booking platform. Our strong connections with OTA partners, online marketing partners, GDS, Consortia network, travel agents and wholesale partners optimize our bookings and maximize revenue growth.

  • DYNAMIC REVENUE MANAGEMENT
  • CENTRALIZED SALES OFFICES
  • SALES CENTER// ECOMMERCE
  • MARKETING & PUBLIC RELATIONS
  • LOCAL MARKETING
  • LOYALTY PROGRAM - CHATRIUM POINTS+
  • ADVERTISING AND PARTNERSHIP
  • CSR

Performance

Succeeding through implementing the right strategies based on supply and demand in the market.

Competitive performance measured against the competitive set and the submarket.

Hotels under the CHH portfolio have an advantage over their competition due to a skilled sales force, long-standing relationships, preferred partnerships and market knowledge.

MPI Market Penetration Index (or Occupancy Index)
compares hotel occupancy against that of the competitive set.

ARI Average Rate Index
compares ADR performance against the competitive set.

RPI RevPar Index
RevPar Index measures how efficiently the hotel has balanced supply and demand.

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